as I see it

And so from the moment it was announced I was pretty excited.

What was announced?

Well, it was one of the Marketing Field Visits where we had to go out and sell Magazine - Dimdima. Dimdima is a kids magazine that contains Comics, Puzzles, Activities, Stories, Science, Jokes, etc. Personally, when I was first given an issue of the magazine, I found it pretty decent. It is from the author of TINKLE ! Priced at Rs. 20 its printing is also of a very decent quality. We were supposed to sell Yearly and Half-Yearly subscriptions of the magazines.

Day 1 : From the time the field visit was announced (I was prett excited and had a lot of plans in my head) to the actual schduled slot for the field visit (second half of the day when I was already tired and due to lack of time couldn't do a single thing I had in my head the previous day), things were different.

Ah, all this while I forgot to introduce you to my team member Charanya. We both as a team were supposed to sell the magazines.

What I had in mind was and was all the time thinking was how to convince people to buy it? Whom should we target? Kids or parents? What should we say them to convince them?

And ya, another fundamental question, Where do we get hold of people? We thought we would go to a school and talk to parents.

So, we left for our first hands-on sales experience. We had no idea where the schools are and what all schools are in the area alloted to us. Still we managed to find two schools and we visited the first one where we found NO PARENTS. Secondary level had already left at 1PM (it was 2:45 PM when we reached there) and Primary level would leave at 6. We came to a consensus that our Target was the Secondary Level which has already left, so we go to the 'other' school. Moreover, the 'first school had School Buses standing outside, so we doubted if parents would come to pick their child up.

AAAAAAAAAAAAAAAA....It was HOT...So much traffic....Nevertheless, we went to the 'other' school. No one at the gate, we just gate crashed, spoke to someone in the OFFICE and got to know that school timings were same as the 'first' school. I insisted that we talk to HEADMISTRESS of Primary Section.

No interest...they were busy...

What now? Nothing..

Knowing that the next idea is bad wouldn't reap any results, we still went to a mall. After wasting sometime there we came back.

I tried one last time....went to a school...FOUND PARENTS...spoke to few of them...they liked the magazine...were interested inbuying but wanted to consult the SECOND PARENT...few of them took my phone number.

This gave me hope that the reason for our failure today was primarily that we couldn't meet our customer. Convincing comes next. If we meet them, we might sell some.

We will try our luck again tomorrow :)

Some of my friend's managed to sell 'a lot'. I want to at least MEET the customer.

God Damn! Sales is difficult than I thought. If convincing the customer appears to be a difficult task, finding ONE to TALK to is Herculean !

Nevertheless, wish us luck for tomorrow :)

--------------------In a Nutshell---------------------------

Attempt(s) : 1

Places Visited : 4